PropertyBoost, a powerful tool developed by Inside Real Estate for advertising listings on Meta platforms, is now fully integrated within the UtahRealEstate.com MLS platform

SANDY, UTAH – March 27, 2025

UtahRealEstate.com (“URE”) has partnered with Inside Real Estate to give its members a new advertising platform to promote their listings on Facebook and Instagram. PropertyBoost, the tool developed by Inside Real Estate for listing agents, has been deeply integrated into URE’s MLS listing input module to allow listing agents to create advertising for their listings and open houses in a few simple clicks.

Creating professional Facebook or Instagram advertisements requires a certain set of marketing skills that can be complicated. With PropertyBoost, URE’s members have these hurdles removed, and the product strategically uses Meta’s advertising algorithms to break out of a real estate agent’s social circle and advertise listings to thousands of potential buyers that may not have otherwise been reached.

Brad Bjelke, CEO of UtahRealEstate.com, said, “URE regularly develops features and software for our MLS to keep our agents at the forefront of the transaction and to provide a fantastic consumer experience. Inside Real Estate is well known for their tremendous broker products, and we wanted to explore ways we could work with their team to bring the PropertyBoost product into the MLS space. PropertyBoost allows our members to have access to cutting edge social media advertising creation, and it has been a hit since the minute it was launched.” 

Joe Skousen, CEO of Inside Real Estate, commented, “Our new partnership with UtahRealEstate.com marks our first product launch within the MLS space. URE is a fantastic partner that develops its own software, so we were able to make the integration powerful and easy to use by listing agents. We anticipate that the product usage will grow tremendously in 2025.”

URE launched the implementation of PropertyBoost in December of 2024 and has already seen tremendous success since being released.

About UtahRealEstate.com

Founded in 1994, UtahRealEstate.com is the leading provider of real estate technology in Utah and one of the largest multiple listing services in the United States. The company provides one of the top-ranked real estate websites in the country, servicing more than 8 million consumers each year. It also provides multiple listing services to approximately 20,000 real estate professionals, accounting for nearly 97% of all REALTORS® in the state of Utah.

About Inside Real Estate

Inside Real Estate is a fast-growing, independently-owned real estate software firm that serves as a trusted technology partner to over 500,000 top brokerages, agents, and teams. Their branded portfolio provides solutions, including PropertyBoost, that create a complete tech ecosystem for clients, and deliver seamless end-to-end operations, to scale success at any level. Inside Real Estate brings the resources, scale, and vision to deliver ongoing innovation and success to their growing customer base. To learn more visit insiderealestate.com.

Casey Hickman, COO of UtahRealEstate.com, was recently interviewed by Greg Sax, Head of Communications at the Real Estate Standards Organization (RESO), to discuss how UtahRealEstate.com has worked with RESO to pave the trail for data standards across the MLS industry, being at the forefront of best practices for data distribution.  

Hickman also answers some questions about “UtahRealEstate.com” as a brand, and how being “a fiercely independent MLS” can create innovation from within a company. “Since our core MLS system is developed in-house,” Hickman states, “we always have something in the pipeline, something to be tested, something coming soon.”

Due to this business philosophy and the hard work of the company’s leadership and staff, UtahRealEstate.com’s website is proud to receive “between 6 to 8 million unique visitors per year,” adding to the success of the MLS that services all of Utah and its surrounding areas.

Click here to read the full article.

UtahRealEstate.com, one of the largest MLS organizations in the country, will provide RapidStats as a member benefit to its nearly 20,000 real estate professional members

SANDY, UTAH – May 15, 2023 – UtahRealEstate.com announced today that it has launched a new statistics product, RapidStats, to its nearly 20,000 members. RapidStats is an advanced statistics product provided by Markt, a professional services company that brings leading back-office solutions to multiple listing services. With RapidStats, real estate professionals in Utah will now have access to a variety of new statistical reports, the ability to select and draw custom market areas for reporting, and access to a powerful customer relationship tool that enables statistics to be sent to clients on a scheduled timeline. The program will be highly integrated into UtahRealEstate.com’s industry-leading MLS software, making it easy for users to run stats.

Brad Bjelke, CEO of UtahRealEstate.com, said “Our members and their clients love statistics. RapidStats takes statistical analysis, reporting, and presentation to the next level, which will give our members the most modern tools to communicate about what the real estate market is doing from a macro-level down to a street-level. We are excited to partner with Markt to once again show the industry what can be accomplished when MLS organizations and service providers work together to build top level technology.”

Betsy Hanson, General Manager of Markt, said “We are excited to partner with UtahRealEstate.com in rolling out our advanced statistics program to their membership. We have worked closely with UtahRealEstate.com to provide a seamless integration with their software, and we know their members are going to love all the new features that will be available.”

UtahRealEstate.com will join Metro MLS (Wisconsin) and ARMLS (Arizona) in bringing the RapidStats platform to real estate professionals.

About UtahRealEstate.com

Founded in 1994, UtahRealEstate.com is the leading provider of real estate technology in Utah and one of the largest multiple listing services in the United States. The company provides one of the top-ranked real estate websites in the country, servicing more than 8 million consumers each year. It also provides multiple listing services to approximately 20,000 real estate professionals, accounting for nearly 97% of all REALTORS® in the state of Utah.

About RapidStats

RapidStats is a robust market statistics platform that helps agents and brokers understand their markets, pricing and opportunities to make decisions. The customizable reports are sourced directly from MLS data and give you timely, accurate and comprehensive information.

About Markt

Markt® is a multi-MLS organization focused on providing back-office professional services by pooling resources and expertise to serve organized real estate from coast to coast. Markt supports MLSs noncontiguous markets with services like, marketing, human resources, customer support, and information technology.

Historic partnership brings data together from two of the fastest growing regions in the country

SANDY, UT – May 3, 2023 – Real estate data in the Mountain and Southwest regions of the United States is about to get a whole lot better for real estate practitioners and consumers. UtahRealEstate.com (URE), one of the largest multiple listing services in the United States, serving nearly 20,000 real estate professionals, is proud to announce that it has partnered with the New Mexico Multiple Listing Service (NMMLS), one of the leading MLSs in New Mexico and the only MLS in New Mexico to offer statewide listing data, to bring increased listing exposure to brokers, agents, and their clients in these regions. The partnership will also provide increased referral potential between brokers and agents in New Mexico and Utah.   

As part of the agreement, URE and NMMLS will share data with one another, enabling brokers and agents in Utah to see listings spanning the state of New Mexico, including areas like Santa Fe and Albuquerque. These New Mexico listings will also receive the added benefit of being marketed and promoted on one of the most trafficked industry websites, UtahRealEstate.com, which receives over 8 million unique visitors each year.

In addition, NMMLS will be able to showcase Utah listings on their growing website, realestateofnewmexico.com, and NMMLS members will eventually have access to the many MLS software tools and services provided by URE. The exposure of listings on both websites will help listing agents in these states receive more leads directly from the consumer.

According to Brad Bjelke, CEO of UtahRealEstate.com, “This new partnership shows what is possible when forward-thinking organizations focus on giving their members and the consumer the best data and services available. At URE, we build technology in-house, and we have the ability to implement technology partnerships quickly. As our organization continues to expand across state borders, we see tremendous opportunities to help eliminate data confusion and replication in areas where multiple MLSs operate. We also see the great potential in having our software and services reach agents across the nation. We are looking forward to having the data of two neighboring states come together.”

Megan McFarlane, Executive Director of the New Mexico Multiple Listing Service, said, “This is a historic day for our MLS, as we continue to enrich our members’ experience, bring greater exposure to their listings, and partner with one of the top MLSs in the country. Connecting our data with UtahRealEstate.com just makes sense. The URE software, the services they provide, and the real estate marketing and website experience they bring to our organization will help us to continue to grow our presence in New Mexico and with New Mexico consumers. We look forward to increasing our membership and having more of our data reach the consumer.”

About UtahRealEstate.com

Founded in 1994, UtahRealEstate.com is the leading provider of real estate technology in Utah and one of the largest multiple listing services in the United States. The company provides one of the top-ranked real estate websites in the country, servicing more than 8 million consumers each year. It also provides multiple listing services to approximately 20,000 real estate professionals, accounting for nearly 97% of all REALTORS® in the state of Utah.

About New Mexico MLS

The New Mexico MLS is a large and robust REALTOR® entity working to accumulate and disseminate vital New Mexico housing and property data to buyers and sellers. The New Mexico MLS engages a superior suite of services to enable participants and users to facilitate the sale and purchase of property. The New Mexico MLS is one of the prominent MLSs in the state of New Mexico and the only New Mexico-based MLS with statewide coverage of listing information.

In the 2023 release of T3 Sixty’s Real Estate Almanac, UtahRealEstate.com ranked as the 24^th largest MLS out of 552 MLSs nationwide. According to T3 Sixty, UtahRealEstate.com currently serves approximately 97% of REALTORS® in the state of Utah.

UtahRealEstate.com is one of the few MLSs in the United States that has a strong presence in every city and county in its home state, and the organization has witnessed significant growth in Southern Utah, an area once serviced by a handful of small MLSs. URE now serves approximately 600 agents in Washington, Iron, and Kane counties, reflecting a membership increase of more than 200% in the past 5 years.   

UtahRealEstate.com has been serving its members since 1994 and continues to grow year after year with cutting-edge MLS technology. In 2023 alone, the company has released a brand new MLS-owned, showings software, Aligned Showings, along with announcements about new AI technology and floor plan technology for its members coming soon.

To view the entire T3 Sixty Almanac, click here.

Congratulations to Brad Bjelke, CEO of UtahRealEstate.com, for being named a 2023 RISMedia Newsmaker. Brad was named as a top Influencer by the publication for his work this year to grow and expand UtahRealEstate.com and his leadership of MLS Aligned. This is Brad’s 4th straight recognition by RIS Media which is a remarkable achievement.

RISMedia is one of the top real estate news publications in the country, and its annual list of “Newsmakers” honors a small group of real estate leaders who made headlines and created positive change in the industry.

Click here to view the article.

The first MLS-owned Showing Software on the market launches with excitement in Utah

SANDY, UT – January 30, 2023 – UtahRealEstate.com (URE), a multiple listing service providing software and services to approximately 20,000 real estate professionals, today launched Aligned Showings, a new and modern showing management software. Aligned Showings will be included as a free member benefit product for URE members and is deeply integrated into URE’s suite of products, including its industry leading MLS software.

Brad Bjelke, CEO of UtahRealEstate.com, said, “Aligned Showings gives our members a tool that is easy to use, modern in design, and focused on the core aspects of showing properties. It allows for interactivity between the listing agent, showing agent, and the homeowner, and it simplifies the calendaring of appointments. With the software being owned by MLS Aligned, we know that all future changes and enhancements will be laser focused on the needs of our members and their clients.”

As part of the rollout, URE’s technology team built and released a new Showing Software Options feature within the MLS’ listing input module that provides its members with a listing-by-listing choice of showing software options. URE’s technology allows the company to offer limitless options to its members in the future.

Aligned Showings is the first large scale software product offered by MLS Aligned, LLC, which is a company owned by six of the largest MLSs in the United States and whose membership totals approximately 150,000 real estate professionals. UtahRealEstate.com is one of MLS Aligned’s founding members.

About Aligned Showings

Aligned showings is a premier showings and messaging system that allows real estate agents to communicate and schedule showings through their MLS membership. Aligned Showings is owned and operated by MLS Aligned, LLC, and it focuses its development on the needs of agents and clients.

About UtahRealEstate.com

Founded in 1994, UtahRealEstate.com is the leading provider of real estate technology in Utah and one of the largest multiple listing services in the United States. The company provides one of the top-ranked real estate websites in the country, servicing more than 8 million consumers each year. It also provides multiple listing services to approximately 20,000 real estate professionals, accounting for nearly 97% of all REALTORS® in the state of Utah.

About MLS Aligned, LLC

MLS Aligned, LLC, is owned by six forward thinking multiple listing service organizations with the intent to develop software to solve pain points in the real estate industry. It now services MLS organizations from coast to coast, serving more than 150,000 real estate professionals.